By Johnson Were
Tusker has got more than trust that has given them confidence to invest Kenya shillings 115m (Uganda shillings sh4.1bn) in Kenya rugby.
The investment marks a new chapter in the brands long history relationship with Kenya rugby which dates back from early 1990s when Tusker took up the title sponsorship of the Safari sevens.
The investment will see part of the money go to management of Kenya Rugby Union activities and another percentage go clubs and universities as a way of promoting the sport.
KBL Managing Director Jane Karuku, expressed the company’s delight in announcing this investment and said, “On behalf of Kenya Breweries Limited, we are delighted to announce this investment in the sport of rugby. Ours is not just an investment, it is also a deep commitment to continue growing and developing the sport of rugby in the country with both the present and the future in mind,” she added.
Part of the package will be sponsorship of the Kenya Safari 7s due October 18-20.
“We want to see the Safari sevens this year, getting back to its former glory, when it was the Tusker Safari sevens that is why we have also set a side part of our investment to ensure that we achieve this,” she said.
On the hand Kenya Rugby Union Chairman, Mr. Oduor Gangla said, “Tusker has been associated with the Safari Sevens in different capacities for over twenty years, as the Title Sponsor and as the Official Alcoholic Beverage partner. It is very reassuring to see them continue to support this event.”
“It promises to be a great march forward for players and fans and we thank Tusker for their continued belief and support of the Kenya Rugby Union,” Gangla concluded. END